One Direction What Makes You Beautiful Music Video. Congratulations to the lads for making the number one spot. What Makes You Beautiful is the debut single released by X Factor boy-band One Direction. The group served as runner-ups to Matt Cardle on the seventh series of the X Factor and consists of Zayn Malik, Harry Styles, Louis Tomlinson, Liam Payne, and Irish native Niall Horan. What Makes You Beautiful by One Direction was recorded in Los Angeles under the guidance of X Factor vocal coach Savan Kotecha. Can't wait to see the next video!