In 1857, Mr. Lovchand Amarchand then 22, ventured out to Sudan in North Africa to explore business / trade potential.It was the time when India’s share in the international trade constituted a modest 2%. However there was a strong demand , across the globe for , INDIAN traditional and agricultural products , realizing the potential and demand for Indian goods.
Mr. Lovchand Amarchand set up his own import firm in North Africa. He chose the inland port of Suakin in Sudan to be his base for all the trade activities in Africa.
His business subsequently flourished, this in return, yielded him rich and invaluable rewards of exposure and experience.The name of the company ‘LOVSON’ was derived from Mr. Lovchand Amarchand’s name, as locally he was affectionately and popularly known as “BABA LOVSON”.His focus and commitment enabled him to develop and establish his own reputation not only in the African continent, but across the globe.