Founded in 1998 as a menswear brand, “Mufti” focused on providing progressive fashion to its customers.The core belief of the brand is innovation and originality thereby giving its customers a product that is ‘different’.Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of T-shirt, outerwear, blazers and some accessories also.
In the year 2013, Mufti saw the launch of a new line of products, “Mufti Mogul”. As its name suggests, the focus for this collection is smart evening wear.
“Mufti” – Its origin
Derived from Colonial India’s armed forces, ‘mufti’ is a term used for casual dressing, as opposed to wearing a uniform.Keeping the brand’s casual wear in focus, this saw the genesis of the first tagline; “Mufti – anything else is uniform.”With the growth of the brand and market over the years, the current tagline was reinvented;“Mufti – alternative clothing.”
About the Company:
Marketed and distributed by Credo Brands Marketing Pvt. Ltd., Mufti was the brainchild of Mr. Kamal Khushlani, founder and CEO of the company.With an experience of over 20 years, Mr. Khushlani built the company from ground up. His vision and aim for the company has always been to build the first global fashion brand with Indian roots.
Currently, the brand is available in approximately 200 EBOs, 1100 MBOs and 200 stand-alone stores pan India.Courtesy- http://www.muftijeans.in/