Victoria's Secret is the largest American retailer of lingerie and was founded by Roy Raymond in 1977. 2012 sales were $6.12 billion with an operating income of $1 billion. The company sells lingerie, womenswear, and beauty products through its catalogs, website, and its U.S. stores. Victoria's Secret is wholly owned by publicly traded L Brands company.
In 1999, Victoria's Secret's 30 second Super Bowl advertisement led to one million visits to the company's website within an hour of airing.