A new chapter in the celebration of Lord Jagannath’s Rath Yatra has emerged as a competing temple in Digha, West Bengal, hosted its own chariot festival for the first time on June 27, 2025. The newly inaugurated Jagannath temple in Digha—modeled closely on the iconic shrine in Puri, Odisha—has drawn attention from thousands of devotees, spiritual tourists, and ISKCON followers. Since its launch on April 30, the temple has seen a significant rise in footfall, boosting Digha’s hospitality sector by approximately 20%. However, this religious expansion has triggered concern and opposition in Odisha, where Puri’s Rath Yatra holds centuries of deep cultural and spiritual significance.
The Odisha government has taken a firm stance in preserving Puri’s identity as the original and sacred seat of Lord Jagannath. With the Digha temple using terms like “Jagannath Dham”—a phrase historically reserved for Puri—Odisha officials initiated legal reviews and even discussed potential trademark protections to preserve the sanctity and uniqueness of Jagannath-related terminology. Many in Odisha have voiced their discomfort, viewing the Digha festival as an encroachment on the state’s spiritual heritage. The cultural tension has escalated into a subtle competition between two states over religious tourism and symbolic ownership of tradition.
Meanwhile, Puri’s Rath Yatra went ahead with grandeur, tight security, and an overwhelming display of faith. Determined to reinforce Puri’s pre-eminence, the Odisha government deployed over 10,000 police personnel and conducted meticulous chariot-pulling rehearsals to ensure the festival proceeded smoothly. Despite challenging weather and large crowds, the event remained mostly incident-free, thanks to careful planning and on-ground medical support. Chief Minister Mohan Majhi emphasized the state’s commitment to ensuring the safety and sanctity of the festival, underscoring its importance to both Odisha’s identity and the global Jagannath community.
As both Digha and Puri celebrate the divine journey of Lord Jagannath, the simultaneous events have become more than just spiritual occasions—they now symbolize a broader regional dialogue on culture, tourism, and heritage. While the Digha festival may appeal to a newer audience, Puri’s Rath Yatra continues to stand as a testament to Odisha’s deep-rooted traditions, spiritual devotion, and cultural legacy.
