Using The Power Of Social Media To Market Your Business
Social Media has impacted modern lives in many ways. Facebook is one of the leading figures in the social media world and used by countless people every day. Because of its enormous user base, businesses can boost sales very rapidly with Facebook ads. One of the best ways to increase traffic is through the use of Facebook landing pages with some help from a Facebook advertising agency.
What Exactly Is A Facebook Landing Page?
Facebook landing pages are, in short, the site that users will end up once they click your ad. This means that you’re not only spreading exposure by getting your business’s name in the minds of people, but you’re also driving traffic into your actual page. Facebook landing pages help you to not only keep customers interested, but also help you determine what your demographics are. Do they work, though?
Do Landing Pages Work?
The short answer is a resounding yes. With over 1 billion active users, Facebook certainly has a large audience to cater to. Landing pages can turn potential customers that are interested in your business into buying customers with ease. Landing pages are among one of the most popular methods to increase your web traffic. In fact, it’s been found that landing pages designed in the proper way can reach a conversion rate of 54%. There are a few things to remember when creating your landing page.
Less Is More
Most consumers will only purchase from a company if they’re able to understand the content on the landing page. Upwards of 76% of consumers who visit pages say that they probably won’t buy from a page that has too much information and makes it difficult to find the products they’re seeking. In a test done to see how landing pages increase conversion rate, it was found that crowded landing pages only converted 39% of visitors. Not a good percentage for a business looking to grow. So, in order to have a good landing page, make sure it’s easy to follow and not cluttered.
Take It On The Go
In order to make the most out of your landing page, be sure that it can be taken on the go. Because Facebook also has an app, plenty of users are going to view landing pages on their phones. If they’re unable to view the landing page and have a clear understanding of your business, you’re likely to lose out on that potential sale.
Make It Simple
If your landing page is simple and easy to follow, you’re more likely to have potential customers stick around and purchase your products. In order to make more sales, your potential customers are going to need to understand how to use the page. They aren’t interested in having to learn how to use your site.
What To Remember
When it comes to creating using Facebook landing pages to increase your traffic, you have to make sure you do it right. Facebook landing pages are absolutely one of the best ways to boost web traffic, but only if you use them correctly. Make sure that your potential customers will click onto the landing page and stay interested. The more time they have to spend figuring out the page or reading information, the less likely they are to purchase a product.
By Sophia Williams of TrueNorthSocial.com