JD Logistics officially registered in 2012 as a company and recently celebrated this anniversary during the summer of 2020. As a measure of congratulations to the employees, the CEO Zhenhui Wang sent a personal letter to the workforce. The content of the letter included how the scope of the company’s vision was expanding, the positive changes to the structure and the brand, and to solidify the continuing goal of being the preeminent supply chain/logistics provider.
Wang opened his letter by listing the accomplishments JD Logistics has made since its birth. He explains how the internet was a crucial part of expanding their business and helping them cover every district of mainland China. The CEO also pointed out that the employees have worked diligently to ship over 50 million tons of goods from over 750 warehouses across the country, all while offering excellent customer service.
When posing the question of how they achieved their goal specifically, Zhenhui Wang showcased three things that helped build them up as a company. He stated that persistent action and determination is at the heart of any long-term goal. He mentioned how innovation never stopped for them, whether it was optimizing their shipping routes or creating the first fully-automated warehouse.
Wang noted that performing ordinary actions is the greatest thing anyone could do to help society. The CEO explained that it was just as important to handle crises well, such as volunteering to aid in delivering essentials during the pandemic and being a platform for continued relief, as it is to do what is already expected. The examples he used to highlight this idea were shipping throughout the year and making sure that high quality is the norm.
Zhenhui Wang maintained that in order to have a successful long-term future, everyone must come together through collaboration. He traced their path from performing basic retail to being trusted to run the logistics of various partners. He also pointed out that many clients freely use their technology and respectfully share this fact through their showrooms. In short, Wang firmly believes that networking with so many carrying the same ideals was just as important as the work the company achieved on its own.
The CEO also lives by the notion that customers are always a priority and seeks to expand the company’s customer base through efficient service quality. He informed the employees of three important factors moving forward to help them become the global leader they strive to be. He wants it to remain known that the network was built by themselves by changing the company’s mission and vision statements to support this. Wang also placed emphasis on improving the seven regions they operate in so the world may see why they are reliable in their logistics knowledge.
The reason behind changing their brand image is to present a more youthful look to their experience. With the change to JDL, the first two letters represent the company website as the focal point of their endeavors. The L not only represents the field of business that they work in, logistics, but also stands for the words lead, link, less and love. In other words, Wang wants the company to be a frontrunner in their industry while still offering simple, cutting-edge products to link everyone together, never forgetting the warm customer support at its core.
Zhenhui Wang wants to build a logistics system that tackles any problem along with their partners. He also wants to continue utilizing the internet as a means of connection and empowerment. JD Logistics is set to last another eight years in light of these changes.