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Prasar Bharati set to narrate the India story worldwide

Prasar Bharti set to go on air in South korea and Bangladesh

New Delhi, July 08 (UITV): National broadcaster Prasar Bharati is ready to take on the India story worldwide, through a twin enterprise – transmitting programmes on DD India, a television channel, and through digital app newsonair, which accumulates news broadcasts and unique features from TV and radio.

According to officials familiar of such developments, work is ongoing to nourishing programme content and support human resource distribution for both platforms, which will be made approachable to audiences in a wide topographical zone over the following weeks. Prasar Bharati is an soverreign body under the ministry of information and broadcasting, with Doordarshan (DD) and All India Radio (AIR) as its broadcast handles.

The offer to launch a platform for circulation of news and views from an Indian perspective, and with the national interest in mind, was raised in 2017 by a committee headed by Prasar Bharati chairperson A Surya Prakash.

The design was to reach an English-speaking audience, worldwide opinion-makers and authorities, apart from the Indian diaspora. Programme content will be depict to provide a counter to the account conferred by the foreign media.

According to Prasar Bharati CEO Shashi Shekhar Vempanti, “As part of our global outreach, a global voice for India will be our priority. Our effort will be to strengthen DD India with a strong content line up with a global outlook. Comparably, we will strengthen the AIR world service. And all of this will come together on Prasar Bharati’s digital platform, which has been made mobile-accessible on the Android and iOS platforms through the #newsonair app.”

DD India is presently runs in Canada over the Asian Television Network, in the US over the ITV Network and in Mauritius over the Mauritius Broadcasting Corporation. Recently, the I&B ministry made agreements with the Korean Broadcasting Corporation and Bangladesh TV to beam DD India in South Korea and Bangladesh; in return, BTV World, a channel owned by Bangladesh TV, and KBS World, an English language 24x7 channel of the South Korean government, will be accessible on DD Free Dish.

DD India will have correspondents throughout the world to communicate news to Indian audiences as well as present news from India.

Another official on anonymity said there would be an prominance on broadcasts from strategic locations such as the US, the UAE and the neighbourhood.