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Prime Minister Narendra Modi’s Clean India Campaign gains support from Melbourne

Clean India Campaign in Melbourne

Melbourne, Feb 12 (UITV)- Prime Minister Narendra Modi’s ambitious Swachh Bharat Abhiyan (Clean India Campaign) has received massive support from the Indian diaspora in Australia where the Indian community members have become brand ambassadors for the cleanliness drive.

The mission was launched by Prime Minister Narendra Modi two years ago as a flagship scheme aimed at eliminating open defecation, eradicating manual scavenging and generating awareness about sanitation and its linkage with public health. The task in humungous as more than 120 million toilets will have to be built in India by 2019.

The cost is equally challenging. The India Australia Exchange Forum (IAEF), an organization of Indian expatriates, is holding a charity fundraising dinner on February 12 at Spirit of India restaurant in Preston in Melbourne to mobilize support for the Clean India Campaign.

Fifteen well known faces in the community have been chosen to be the brand ambassadors for the campaign which includes Rashi Kapoor, Tripti Gupta, Mandy Bose, Priyanka Sharma, Divya Bakshi, Shagoon Bhasin and Priti Daga.

Modi in all his diaspora meets have exhorted Indian community to be part of the campaign and to help in making Indian cities and towns clean. It is clear that the success of the campaign is beyond the scope of government alone as it will require participation from all the quarters.

His interaction with the diaspora across the world has electrified this bonding and the community leaders now want to give it back to the country like never before.