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Snow bombing festival: where sleep comes at a premium

The event is also notable for giving those who attend an alternative to flying.

Austria, May3 (UITV): The world's biggest festival in the snow takes place in Mayrhofen, Austria. The line-up is immense and there's also the Arctic Disco, which takes place in a giant nightclub igloo. Plus there's nearly 500km of piste, a glacier and an award-winning terrain park.

Since 2000 the people of France and their tourist are enjoying the the event. It was first held at the French resort of Risoul as an apres-ski nightclub and the promotional exercise had been started by English promoters from Manchester called Outgoing Ltd.

 However, since 2005, the Tyrolean resort of Mayrhofen in Austria has hosted the festival which has evolved into Europe's biggest snow and music festival.

The event has a reputation for its imaginative and humorous elements. The traditional Austrian cultural references are embraced (e.g. oompah bands, lederhosen and sausages) and given a contemporary/surreal twist.

Snowbombing hosts a number of freestyle comps

Unconventional clothing is encouraged in a series of fancy dress themes which are adhered to by many attendees and cult celebrities like Mr. Motivator are engaged to entertain and interact with the crowd.

The Snow bombing Road Trip is not a race but a leisurely international drive from the UK to Mayrhofen, involving collecting points en route, an overnight ‘pit stop’ in Frankfurt, and an arrival procession in Mayrhofen – which declares the event open.

With around fifty pools and saunas within easy reach, and a backdrop of breathtaking alpine scenery, Snow bombing regards itself as a festival which, in addition to music, additionally offers luxury and comfort.

The grand finale for the festival comes on Friday night when the hordes head to The Forest, an open-air arena tucked away in the midst of towering pine trees, to see The Prodigy bring the festival to a close with a classic-littered, incendiary 90-minute set.