For personal use, there is nothing wrong with your email address ending with either @gmail.com or @hotmail.com or any other of the popular email platforms. However, if this is your email address for business use, then it might be having a negative effect on the perception of your business.
There are a lot of good reasons for changing your business address into something more professional, such as your business’ name. Here’s a look at some of those benefits and why it’s important that you adopt this different email style.
It Builds Trust
First impressions are particularly important within business, as this impression is going to be how customers view you and interact with you over the long term. When making contact with a new client or customer, it’s far more professional having an email address that is linked to your own domain, because it implies authority and stature, which makes the recipient far more inclined to do business as a result.
In the same way how having a website address that ends with ‘.wordpress.com’ can make your business look small time, having an unprofessional email address will also have the same effect and put people off.
Having a professional email address makes the company appear more qualified and implies that you are serious about the business. Furthermore, having an email like this can also aid with marketing as people can simply search the email address in their search engine of choice to find your web address easily. Another great way email can aid marketing and brand awareness is by using signatures. You can create fantastic signatures with this Email signature software for G-Suite where you can display your business’ crucial information and links in a neat way.
It Keeps Your Data Secure
Using a public email platform, like a Gmail or an Outlook puts your business at a greater risk because these platforms can get hacked, meaning that your information stored in email form can be farmed and used for nefarious purposes. Having a professional email address puts you in control as it’s far more secure and safe and also allows you to decide where your information is stored.
Not using a public email can also help you stay within the law as some countries only allow certain data to be stored within the country, so sending emails on a free, international platform might be a breach of this law.
Keeps You Clear of Spam
There’s nothing more detrimental than having your email marketing end up in the recipient’s spam folder. This happens because emails sent by these generic platforms are more commonly targeted by spam blocking software, meaning that they’re more likely to get intercepted.
Setting up your own email domain, especially if done through a reliable host will help your emails bypass the spam checkers and land in the inboxes, where they are more visible to the recipient. This will in turn increase the likelihood of the recipient interacting with the email and hopefully improves your business’ chances of the customer making a conversion.