Last year, more than 29 million people bought jewelry online. That’s an astounding figure and it’s a shame not to get a slice of that pie. You wouldn’t think jewelry to be a popular item online especially because we’re supposed to check the clarify, brightness, cut, and color of the diamond, right? How are we supposed to know that a necklace will look good on us if we don’t try it on? Aside from that, there’s something special about buying the jewelry in person.
But alas, the pandemic happened, and with it comes the staggering reality that you cannot just walk inside a jewelry store and not get paranoid about catching the virus. Sure, life is slowly going back to normal but there are still apprehensions and e-commerce remains a practical solution to this predicament. You are missing out on a huge market if you don’t sell your jewelry online.
Think About Your Niche
Who will most likely buy your jewelry? These days, even your grandparents know how to shop online. eCommerce is no longer a platform for Millennials and Generation Z. It is for everyone. So, how do you connect to your niche? Is it through a website, social media, or live selling? Your niche has a big impact on your business, so make sure to consider what they want.
Showcase Your Products
You may think you’re good at taking photos, but have you seen how the professionals do it? They put so much time, effort, and attention into making sure they have your items’ best angle. They use professional lights to capture the brightness of the stones. And if all else fails, they can work with a jewelry retouching company that will do the post-shoot editing for the photos. These companies can make the gold, diamonds, and other precious stones sparkle in the photos. That will wow your market.
Offer Consultations
One of the special services you can offer prospective customers is to do online consultations. Remember that they’re probably spending thousands of dollars on your jewelry. They have every right to want to see the jewelry up close through the video. Plus, they might have some questions for you about the authenticity of the jewelry and the guarantee that you provide. It’s always best to talk about these things through a video call. You can set up a schedule for this service.
Write Product Descriptions and Provide Details
The drawback to selling online is you do not have the advantage of building face-to-face rapport. Your customers will rely on product details and descriptions, so provide as many details as you can. Be descriptive about the jewelry-the design, the stones included, the grade of the stones, and other important matters. Product descriptions that are brimming with information have more chances of selling the items.
Price the Jewelry Right
Is there anything more annoying than having to send a private message to the seller to get the prices of their items? If you have a website where you sell the jewelry, what good will it do you not to publish the prices? So many sellers make it hard for customers to find the prices of their items. This only confuses the buyers, and some may not want the annoying process of having to hunt for the price tags of the items.
Do not overprice, too. With the high number of competition in the market, it’s easy for potential buyers to walk away when they believe you’re trying to hoodwink them of their hard-earned money. They can easily find another jewelry seller who is willing to negotiate the price of the items with them.
Ensure Safe Deliveries
How are you going to make sure that these items will get to your customers? By partnering with legitimate and professional shippers and couriers, that’s how. As a seller, you’re responsible for choosing the courier. Make sure the company can be trusted and has a long history of good experience and feedback. Since jewelry is more expensive than ordinary items, you might have to pay insurance for its shipment, too.
Selling expensive items on the internet shouldn’t be a problem. A lot of sellers find it hard to close a deal when big money is involved but trust is the main component of online selling. Once you’ve gained your customers’ trust through honest business dealings, you’ll be receiving more inquiries and making more sales than you can imagine. It’s all about being upfront with them and giving them the best experience dealing with you.