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UiTV’s Main Concept and Global Marketing Strategy for Tourism/Travel

UiTV Stands for United Indians Television, a media entertainment business featuring free, global full-screen high definition multi-channel Internet Television. Our aim is to inform, entertain and most importantly, connect the 30 million people of Indian origin living around the world with the 1.21 billion people of India, as well as other world communities such as the Chinese, Arab, African, European and American communities. We intend to create a long lasting and powerful global community network where the viewers are active participants.

Video streamed through ten individual channels will form the centre of the UiTV’s content offering, mixed with a high level of technical functionality encouraging users to comment on, upload and share their own content with other users on the platform.  

The initial content for the platform is aggregated from rights-owners, with planned further developments to produce bespoke programming and user content. UiTV provides ten video channels combined with a suite of web 2.0 social networking tools allowing users to interact with the content. The platform will be monetised through advertising, sponsorship, Tourism/Travel and e-commerce revenues.  

UiTV has an innovative and comprehensive online Tourism/Travel internet television channel which provides a professional platform for hotels, restaurants, historical places, foreign exchange bureau, car rental, airlines, casinos, nightclubs and local and national organisations.

Furthermore, UiTV is allocating a special section in the Tourism/Travel channel to different Governments so that they can promote their countries tourism industry to our global audience.

The internet television website is live and can be viewed at http://www.uitvconnect.com

Tourism/Travel

It is a known fact that Tourism is widely regarded as the largest industry on our planet based on its contribution to the global gross domestic products. Tourism creates a vast amount of jobs, and also the number of customers it serves. Tourism is worth an estimated 7 trillion dollar business worldwide. No country can afford to ignore such a lucrative business. It is with this in mind that UiTV conducted a marketing research for our audience worldwide and in response to that report, UiTV decided to include a Tourism/Travel channel. It is also forecast that over the next few years, the number of tourist will increase to 1.5 billion globally. Our market research also confirmed that our audience would be very keen to use our platform to pick their worldwide tourist destination.

The Tourism/Travel industry is one of the top five exports for 83% of all countries and the number one source of foreign exchange for 40% of countries (UN Tourism Organisation, UNWTO)
 

Tourism and Government Organisations

  1. UiTV is approaching different Government bodies related to Tourism/Travel to use our channel to connect with our global audience.
  2. Promotional Tourism video of the country will be shown to our audience.
  3. A link to the website of the country which will give relevant information such as Visa’s etc.
  4. UiTV Journalists are available to write about that particular country’s
  5. Tourism/Travel industry.
  6. UiTV has a special marketing package for tourism/travel for different countries.

UiTV’s Marketing Strategy for Tourism/Travel

  1. UiTV’s Travel channel is offering a platform where our audience can choose their holiday destinations, communicate with the hotels and other relevant organisations so that they can make up their mind to choose their holiday destination in advance.
  2. UiTV has created a venue filled with features and functionalities that allow members to conduct business processes through the internet.


The Benefits for Tourism/Travel Companies and bodies registering with UiTV are as follows:

  1. UiTV will build a mini web page on the Tourism/Travel channel with your logo, profile, and contact details.
  2. 10 pictures of your organisation (e.g. hotels etc) or services will be displayed on your page.
  3. A promotional video of your company will be broadcast on the Tourism/Travel channel.
  4. There will be a link to your website from our channel.
  5. UiTV will promote your company to our Global Business Market and also to ourworldwide audience.
  6. UiTV will display all your information about your organisation including full colour pictures and a video of your hotel, address, telephone, fax and email. Our goal is to get your bookings from our business community and our global audience.
  7. UiTV’s mobile application will be available to our members to connect with different Tourism/Travel organisations.
  8. UiTV social media is also available to companies which are keen to connect and advertise their products and services to a worldwide audience.
  9. (Tourism/Travel is undergoing a sea change. Traditional marketing channels such as television, the print media and outdoor advertising no longer deliver the return on investment they once promised – for a simple reason. Customers are spending less than 25% of their time paying attention to these channels. Wondering where all the action is taking place then? The answer is social media. UiTV has its own social media platform which is available to our members and global organisations.)
  10. UiTV will also send email marketing to our global business community informing them about your company, products and services.
  11. As a member of our Tourism/Travel channel, you will have full access to our global audience where you can use our platform to communicate and interact with them.
  12. Your product or services will be seen by a global business community, hence helping you to conclude a deal. This service is offering you access to original organisations. It will remove geographic fences and provide approach to original members and a wider marketplace. Companies will have the potential to increase revenue.

 

Online video benefits for Tourism/Travel

Rather than expecting your clients to read through pages of text, UiTV is offering the opportunity to put your video on the Tourism/Travel site. The advantages are as follows:

  1. It can show your companies profile.
  2. It can show your products.
  3. It can explain your products.
  4. It enhances lead conversion.
  5. It helps companies to get more coverage.
  6. For travellers, it is important to display a map and direction to your establishment so that your customer can easily find it.

 

Selling worldwide through UiTV’s Tourism/Travel platform

  1. Direct contact with thousands of prospective clients in a single location. For new members of UiTV’s Tourism/Travel platform we offer them readymade clients with minimum effort.
  2. UiTV will provide you with a platform to communicate, collaborate and make a booking.
  3. UiTV regards the participant companies as a community.
  4. Becoming a member of UiTV’s platform enables you to open a low cost, highly functional and easy to use sales channel for your company.
  5. You expose your company to a new targeted audience which otherwise would have been untapped to you.   
  6. Links to and from your website will help you connect with a worldwide audience.

 

UiTV’s main goal is to help our Tourism/Travel Organisations

  1. UiTV will not take any commission from organisations when a deal has been made through its platform. It is not the policy of UiTV to share revenue from these deals.
  2. There is a fixed fee of £325 (GBP), equivalent to 0.90p per day, which will enable you to gain one full year’s access to UiTV’s Tourism/Travel channel. This fee will include the following.

    a) We will build and provide a detailed profile page of your company which will include 10 pictures of your products and services.

    b) We will set up an email marketing campaign thus helping you to connect with our audience worldwide.

    c) Our Social Networking channel will be available to you for connecting with our global audience.
 
    d) Your company’s promotional video will be broadcast on the Tourism/Travel platform.

    e) UiTV engages a team of journalists who specialise in writing articles and profiles about Tourism/Travel. Should you require this facility to promote your company, UiTV will be happy to arrange this for you.

Finally, UiTV is dedicated to providing marketing services and full support to small, medium, new start up companies and emerging businesses looking for opportunities to increase their potential for success worldwide. There are millions of people who are eager to connect and do business with your company. Our goal is to introduce your entity to the emerging market of India, China, Europe, America, Africa and other Asian countries, as well as the rest of the world.

It is fully accepted that the internet is changing the world of business. Before our eyes, the internet world is systematically transforming industry after industry. To an increasing extent,
a company does not exist if it is not present on the internet.

 

WELCOME TO UiTV!

For more information, please email info@uitvconnect.com or visit www.uitvtravel.com to register your organisation.

UiTV looks forward to becoming part of your world.