American multinational giants such as Pepsi, Coca-Cola, Subway, KFC, and McDonald’s are facing the heat in India after U.S. President Donald Trump imposed tariffs on Indian goods. The move has triggered widespread outrage, with calls for boycotting U.S.-based food and beverage brands gaining momentum across social media platforms.
Indian consumers, increasingly aware of trade disputes, are expressing their frustration by targeting American fast-food and soft drink chains. Many see the tariffs as an attack on India’s economic interests, and boycotting these brands has become a symbolic way of resisting U.S. pressure.
Activists and trade analysts suggest that this sentiment could seriously impact the revenues of these global corporations in India, which represents one of their fastest-growing markets. “If the boycott gains traction, it won’t just be a political statement—it could reshape consumer behavior in India’s food and beverage sector,” a market expert noted.
The move also aligns with a broader “Support Local” campaign, encouraging Indian citizens to prefer homegrown products and brands over foreign imports. If momentum builds, the campaign could give a significant boost to domestic food chains and beverage companies.
While the boycott calls are still gaining ground, the message is clear: Indian consumers are ready to use their purchasing power as a form of protest against policies they see as unfair. For American multinationals in India, the ongoing trade dispute may soon translate into a battle for brand survival in a market of over a billion people.