All of us know that Facebook is home to a huge number of users. To be precise, there are almost 2.69 billion active users of Facebook. Besides, if you craft an ad for Facebook, you will also get access to Instagram and Messenger users. Another impressive attribute of Facebook is that it will allow you to conduct targeted marketing. It will be based on the interest of the users, interactions, as well as behavior.
Therefore, you can understand that Facebook is quite a convenient tool when it comes to advertisements. It will not only enhance your brand engagement, but it will also convert sales. Hence, if you have plans to create Facebook ads and Shopify video ads, you are in the right place. Let us discuss everything that comes with it.
How to create Facebook ads for Shopify business?
If you want to create Facebook ads for your Shopify account, there are very steps that you have to follow. Following those steps precisely will ensure the creation of your ad. Also, before creating the ad, make sure that you have a Shopify account. So, here are the steps that you have to follow.
Step 1– The first thing that you have to do is to log in to your Facebook account. Once you log in, you have to select the ‘Marketing’ option. You will get that option on the dashboard’s left sidebar.
Step 2– Now, in the second step, you have to select the option of ‘Campaigns’. You will get this option under ‘Marketing’. Finally, you have to click the button of ‘Create Campaign’.
Step 3– In the third step of creating Facebook ads for Shopify, you have to choose between two options according to your preference. The first option will be ‘Facebook audience building ad’, and the other option will be ‘Facebook dynamic retargeting ad’.
Step 4– Here, you will get the button of ‘Set up Facebook Marketing’. You have to click on that button.
Step 5– It is the final step of the process. In this step, you will head towards the Facebook Marketing control panel. You will find that in the ‘apps’ section of Shopify’s dashboard. Finally, click the button of the ‘Connect Account’. After that, submit your credentials.
Some strategies that you should follow
There are some advertising strategies that you should follow. It will help you to witness the best results. Besides, these strategies will ensure that your Facebook ad for Shopify business is reaching a considerable amount of people. So, here are the strategies that we are talking about.
Develop a product feed
It is very important for you to know what a product is. Well, it is nothing but the list of products along with their details. For instance, a product feed will consist of sizes, prices, stock codes, stock levels, and various other things. It will help the customers to comprehend the features of your product. To be precise, it will be easier for customers to make the right decision. To know more, you can check for free dropshipping courses on the internet.
Work on your metrics
Focus on your essential metrics. If you want a considerable ROI (Return of Investment), you have to work on your metrics. You will get numerous metric tools that will provide you with significant insights. All you have to do is to go through those insights and acknowledge the fields of improvement. You have to make an effort to improve those fields. Therefore, here are some of the metrics that you should keep track of.
Conversion rate– It is the most important metric that you have to acknowledge. Try to comprehend the types of ads that are generating most of the conversions. Once you find that out, it will be easier for you to convert your sales.
Impressions– Next, another significant metric that you have to check is the impressions. If you find out that your tool is providing lower impressions, then it signifies that your ads are not reaching enough people. Therefore, in that case, you have to increase your target audience.
Cost Per Click (CPC)– Find out the amount that your click is costing you. Well, it will depend on your target audience. However, it is essential to know as it will decide the customer acquisition cost.
Click-through Rate (CTR)– In case, if you see that your impression rate is considerably high, and CTR is low, there is a possibility that your ad is not attractive enough. Besides, there is also a chance that your ad is targeting the wrong audience.
Engage with your audience
Also, you have to make sure that your Facebook ad is capable of engaging with your audience. And for that, you have to make sure that your ad is attractive enough. Also, engaging with your audience will ensure your conversions as well.
Go for retargeting campaigns
There are a lot of customers who have shown interest earlier, but they haven’t provided you with the sale. The purpose of this campaign is to bring those lost customers. You can do this with the help of Pixel tracking data. It will help you to target your audience precisely.
Optimize your ads
If you want to get the best results, you should consider optimizing your ads. Facebook will allow you to optimize your ads according to your preference. To optimize your ads, you consider some points. Here are the points that you should check.
• Do not irritate people with your ad.
• Give some time and effort to refresh the copy of your add. Fresh content will do the needful.
Incorporate videos in your ads
If you can incorporate videos in your Facebook ads, it will make them more attractive. According to various studies and observations, most people like to browse their desired products through videos. So, you can understand that it will increase the chance of conversions.
So, here are all the significant aspects of making Facebook ads for Shopify business. If you go through this meticulously, it will help you to make the best decision.