On November 2, Bengaluru’s NICE Road will take on a new identity. What’s usually a bustling corridor of vehicles will transform into a vibrant celebration of Karnataka’s cultural and historical legacy. The reason — The Hoysala Hustle, a themed marathon that turns every kilometre into a tribute to the state’s glorious past.
Organised by Bhasin Sports, the event is described as “a cultural odyssey on foot.” According to Ankur Bhasin, race director and co-founder of the company, the event draws inspiration from one of Karnataka’s most iconic dynasties — the Hoysalas, known for their architectural marvels in Belur, Halebidu, and Somanathapura.
“The Hoysala Hustle isn’t just about running — it’s about rediscovering Karnataka,” says Ankur. “Each kilometre tells a story, every step echoes a piece of our heritage.”
A Marathon of Culture
Unlike conventional races, the Hoysala Hustle promises an immersive cultural experience. Along the route, participants will encounter installations inspired by Karnataka’s most celebrated landmarks — from the Mysore Palace and Hampi Chariot to Jog Falls and Channapatna toys.
Performances by traditional artists — including Yakshagana, Huli Vesha dancers, and Dollu Kunita drummers — will bring the state’s vibrant performing arts to life. “You’re not just running kilometres,” Ankur explains. “You’re running through centuries of art, architecture, and pride.”
The event features three race categories — 21K, 10K, and 5K — catering to participants of all fitness levels.
The Inspiration Behind Bhasin Sports
The driving force behind the event is Sushil Kumar Bhasin, Ankur’s father and co-founder of Bhasin Sports. His story is as inspiring as the event itself. Despite being diabetic and living with a single kidney, Sushil discovered long-distance running in his sixties.
Today, he holds multiple world records — including the world’s fastest 200-miler, and is the only 300 and 500-miler in his age category. On his 75th birthday, he celebrated by running an incredible 128 kilometres.
Founded in 2017, Bhasin Sports was born from Sushil’s belief that fitness should be a lifelong pursuit and a source of empowerment. “My father’s resilience taught me that fitness isn’t about competition — it’s about commitment,” says Ankur.
Celebrating Culture Through Motion
While most long-distance events in India take place on trails, Bhasin Sports wanted to bring the spirit of ultra-running to public roads. The Hoysala Hustle marks the start of a new series of heritage-themed runs designed to make fitness, culture, and community intersect.
Interestingly, the idea took shape during a period of intense discussion in Bengaluru around language and identity. Ankur shares, “There were debates everywhere, and I realized much of it came from people not truly understanding the rich culture we have. This run is our way of helping people reconnect — not through lectures, but through experience.”
Married to a Kannadiga and raising two children in Bengaluru, Ankur says he’s constantly seeking creative ways to keep the local culture alive at home. “When people learn through participation, the connection becomes personal,” he adds.
Expanding the Legacy
The vision of Bhasin Sports doesn’t stop at Karnataka. The team aims to replicate this model across India — celebrating the diversity of each region. “If we do this in Tamil Nadu, it might be called the Chola Hustle,” Ankur says with a smile.
For him, the ultimate goal is more than fitness or tourism — it’s about unity. “When people experience the heritage of different states, they begin to understand the beauty of our shared history. That’s where real harmony begins.”
As runners prepare to take on the Hoysala Hustle, it’s clear that this isn’t just another marathon. It’s a journey through time, a celebration of identity, and a reminder that Karnataka’s past still runs strong through its people.
