Samsung has officially made its latest flagship smartphones and wireless earbuds available in the United States, with the launch of the Samsung Galaxy S26 series and the Samsung Galaxy Buds 4 lineup. The devices were unveiled at the company’s Galaxy Unpacked event and are now available for purchase through Samsung’s official store and major carriers across the country.
The new smartphone lineup includes three models: the Samsung Galaxy S26, Samsung Galaxy S26+, and Samsung Galaxy S26 Ultra. In the U.S., the base Galaxy S26 starts at $899, while the S26+ is priced at $1,099. The premium S26 Ultra begins at $1,299 for the 256GB storage variant, with higher prices for larger storage options.
Alongside the phones, Samsung also launched the new Galaxy Buds 4 audio lineup. The standard Galaxy Buds 4 are priced at $179.99, while the more advanced Samsung Galaxy Buds 4 Pro cost $249.99 in the U.S. market.
To attract early buyers, Samsung is offering several launch deals and promotional benefits. Customers purchasing the Galaxy S26 series can receive trade-in discounts of up to $380 for the S26, $480 for the S26+, and $720 for the S26 Ultra when exchanging an eligible device. Buyers who choose not to trade in a device can receive $150 Samsung credit with certain models to spend on accessories.
Samsung is also offering bundle discounts when customers purchase accessories together with the smartphone. Buyers can save on products like the Galaxy Buds 4 Pro, Galaxy Watch Ultra, and protective cases when purchased with a Galaxy S26 device.
Additionally, the new Galaxy S26 lineup comes with several free trial services, including subscriptions to creative and entertainment platforms such as Adobe Lightroom, SiriusXM, LumaFusion Creator Pass, and other digital tools, giving users added value with their new device.
With upgraded AI features, improved cameras, powerful processors, and deeper ecosystem integration with accessories like Galaxy Buds, Samsung’s latest devices aim to strengthen the company’s position in the premium smartphone and wearable market in 2026.
