Bengaluru, 11 July 2026: Bhasin Sports today officially launched the second edition of Hoysala Hustle 2026, Karnataka’s flagship road-running festival, at Hyatt Centric, MG Road, Bengaluru. Scheduled to be held on Sunday, 1 November 2026, on the iconic NICE Road, the event promises to deliver a unique blend of endurance, culture, and community under the theme “Coastal Karnataka.”
Building on the success of its inaugural edition, Hoysala Hustle 2026 aims to welcome over 7,500 participants, including runners, families, corporate teams, fitness enthusiasts, and elite athletes from across India and beyond.
Inspired by the rich legacy of the Hoysala dynasty and the diverse cultural fabric of Karnataka, Hoysala Hustle is designed to be far more than a road race. Each edition will celebrate a different region of the state, bringing its unique traditions, stories, cuisine, music, art, and sporting heritage to life through an immersive festival experience. The 2026 edition shines the spotlight on Coastal Karnataka, showcasing its vibrant culture, performances, coastal cuisine, maritime traditions, and the indomitable spirit of its people alongside a world-class running experience.
Speaking at the launch, Ankur Bhasin, Co-Founder of Bhasin Sports and Race Director of Hoysala Hustle, said:
“Hoysala Hustle was created with a simple vision—to celebrate Karnataka through running. What began as an idea has grown into a movement driven by an incredible community of runners, volunteers, partners, and supporters. Beginning this year, every edition of Hoysala Hustle will celebrate a different region of Karnataka. The 2026 edition is dedicated to Coastal Karnataka—a region renowned for its rich traditions, vibrant festivals, spectacular coastline, unique cuisine, and enduring spirit. Through running, we hope to inspire participants to experience and celebrate the incredible diversity that makes Karnataka truly special.”
Sushil Bhasin, Co-Founder of Bhasin Sports, added:
“Running has the power to bring people together irrespective of age, profession, or ability. Hoysala Hustle is our effort to create a world-class running festival that inspires healthier lifestyles while proudly celebrating our state’s rich legacy. Our ambition is not just to build Karnataka’s biggest running festival, but to create a platform that tells the stories of Karnataka—one region, one culture, and one unforgettable experience at a time.””
A new highlight of Hoysala Hustle is its “One State. Many Stories.” concept, where every edition will spotlight a different region of Karnataka. This initiative aims to promote the state’s cultural diversity, tourism, local artisans, performing arts, cuisine, and heritage by integrating authentic regional experiences into every aspect of the event, making each edition unique while encouraging participants to discover a new side of Karnataka.
The launch event brought together members of the running community, industry leaders, corporate partners, media representatives, and supporters to unveil the vision for the 2026 edition. The event also marked the opening of sponsorship opportunities for organizations looking to engage with one of India’s fastest-growing endurance communities through meaningful and immersive brand experiences.
Organized by Bhasin Sports, Hoysala Hustle forms part of a growing portfolio of endurance events that also includes the Bengaluru Endurance Run, Hennur Bamboo Ultra, Jarakabande Eco Ultra, and the Deccan Series.
Registrations for Hoysala Hustle 2026 will open shortly. Runners, volunteers, sponsors, and community partners are invited to be part of Karnataka’s celebration of endurance, culture, and community.
Event Details
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- Event: Hoysala Hustle 2026
- Date: Sunday, 1 November 2026
- Venue: NICE Road, Bengaluru
- Theme: Run the Legacy. Experience Karnataka.
- 2026 Spotlight Region: Coastal Karnataka
- Expected Participation: 7,500+ runners
About Bhasin Sports
Bhasin Sports is an endurance sports company dedicated to creating world-class sporting experiences that combine athletic excellence, technology, culture, and community. Through its portfolio of road races, ultra-marathons, and endurance events, the organization aims to inspire healthier lifestyles while showcasing unique destinations and stories from across India.
Media Contact
Ankur Bhasin
Co-Founder, Bhasin Sports
Email: ankur@bhasin.in
Website: www.bhasinsports.com
