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Bhavish Aggarwal, the Co-Founder and CEO of Ola, revealed in a social media post on Sunday that he is contemplating the introduction of a subscription fee for cruise control on Ola Electric vehicles. This unexpected idea emerged in response to a viral video that had recently surfaced online.
The video depicted a helmet-wearing individual riding a rental bike, possibly an Ola Electric bike, at a consistent speed without the need to continuously use the accelerator, as if the bike possessed cruise control functionality.
Cruise control is a feature that allows drivers to maintain a predetermined speed without needing to continuously depress the accelerator pedal. As explained by a multinational automobile manufacturer, once the desired speed is selected, the vehicle will autonomously cruise at that speed.
Bhavish Aggarwal expressed his reaction to the video on X, formerly known as Twitter, where he retweeted a post from a social media user who had shared the video on Saturday.
The original post humorously quipped, “A guy returning home after his wife said on the phone, ‘Come home, I’ll tell you then!'” Bhavish Aggarwal shared this post and added, “Considering introducing a subscription fee for cruise control after witnessing this.”
Many other users also reacted to the video with humorous comments. One user pondered, “I wonder if my car’s GPS can take a vacation of its own!” Another user suggested, “It seems like the scooter is remotely controlled, and the remote is with the wife.” A different user humorously referred to it as “auto-pilot mode.”
Until now, Bhavish Aggarwal has held the position of CEO for the company, overseeing both the cab business and the e-scooter verticals. He is an alumnus of the Indian Institute of Technology, Bombay.
In November 2022, Ola Electric announced that it had surpassed the production milestone of 100,000 vehicle units and set its sights on achieving a cumulative production of 1 million units by November 2023.
Ola’s Future Factory is recognized as the world’s largest two-wheeler manufacturing facility. This integrated factory spans an expansive 500 acres in the Krishnagiri district of Tamil Nadu and was established in 2021.
Ola Electric Mobility recently inked a memorandum of understanding (MoU) with the Tamil Nadu government at the Chennai Secretariat. The company’s objective is to establish a 20 GW battery manufacturing facility in the state for the production of its four-wheeler electric vehicles.