Aamir Khan Productions recently updated its social media display pictures to feature the Indian National Flag, replacing its signature ‘A’ logo across platforms like Facebook, X (formerly Twitter), and Instagram. This change coincides with growing online calls to boycott Aamir Khan’s upcoming film, Sitaare Zameen Par, set to release on June 20, 2025.
The boycott stems from two primary concerns:
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Delayed Response to Operation Sindoor: Critics have pointed out Aamir Khan’s perceived delayed reaction to Operation Sindoor, a significant military operation by the Indian Armed Forces targeting terror groups in Pakistan and Pakistan-occupied Kashmir. Although Aamir Khan Productions eventually posted a message saluting the heroes of the operation, many questioned the timing, suggesting it was strategically aligned with the film’s promotions.
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Resurfaced Turkey Visit Video: An old video from Aamir Khan’s 2020 visit to Turkey, where he met with the First Lady, Emine Erdogan, has resurfaced, leading to renewed criticism and fueling the boycott calls.
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The internet has been abuzz with discussions about the display picture change, with many labeling it as a “damage control” tactic. On platforms like Reddit, users commented on the timing and intent behind the move, expressing skepticism about its effectiveness in addressing the concerns raised.
Despite the backlash, Aamir Khan addressed the ongoing tensions during a recent event, stating, “We need justice and assurance that it won’t happen again. We believe in our government… they’ll bring the culprits to justice.”
As the release date of Sitaare Zameen Par approaches, it remains to be seen how these controversies will impact the film’s reception and box office performance.
