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Aug 17 – Xiaomi India, the country’s most trusted Smartphone X AIoT brand, has partnered with Kaun Banega Crorepati, one of India’s most iconic television shows, which airs on Sony Entertainment Television. This collaboration will introduce a new approach for contestants to seek the “Video Call a Friend” lifeline, bringing in technology integration that boosts the show’s technical quotient.
The ‘Video Call a Friend’ lifeline in the latest season of Kaun Banega Crorepati will be powered by Xiaomi’s 5G devices, including the latest Redmi 12 5G. This lifeline allows participants to communicate with their friends via video chats, allowing them to make more informed decisions during the game.
Anuj Sharma, Chief Marketing Officer, Xiaomi India, commented on the collaboration, saying, “Kaun Banega Crorepati has been an integral part of Indian households for years.” Xiaomi India, like the programme, has touched millions of hearts throughout its nine years in India. Both are committed to engaging with the masses and are founded on sincerity. We are excited to bring a new dimension to the ‘Video Call a Friend’ lifeline with our 5G technology as part of this collaboration.”
“A robust partnership is the driving force behind a brand’s progress and ingenuity,” stated Prateik Das, Head (Marketing collaboration and Alliance), Xiaomi India. This cooperation illustrates the power of collaboration, which connects deeply with viewers and has an impact that transcends boundaries.”
“Kaun Banega Crorepati is one of the most loved formats in the reality TV shows segment,” stated Vaishali Sharma, Head of Marketing & Communications, SET, Sony SAB, and Sony MAX Movies Cluster. This season will witness the introduction of a slew of new aspects that will enhance gameplay while demonstrating the power of knowledge and reflecting the spirit of change in the country. The 5G technology of Xiaomi devices will play a crucial role in strengthening our contenders’ critical ‘Video Call a Friend’ lifeline experience in this updated and improved version.”
Since its beginning, Amitabh Bachchan’s Kaun Banega Crorepati has been a cultural phenomenon, attracting audiences with its blend of knowledge and fun. This effort fits in perfectly with Xiaomi’s reputation for pushing the frontiers of technology to improve people’s lives.
Xiaomi Corporation was created in April 2010 and debuted on the Hong Kong Stock Exchange’s Main Board on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing firm that focuses on smartphones and smart gear that are linked via an IoT network. Embracing our aim of “making friends with users and being the coolest company in their hearts,” Xiaomi strives for constant innovation, high-quality user experience, and operational efficiency. The company works tirelessly to create fantastic items at reasonable prices so that everyone on the planet can have a better life through creative technology. Xiaomi is a top smartphone manufacturer in the globe.