The number of people smoking conventional cigarettes has decreased substantially across the world – as people have familiarized themselves with the dangers associated with this once-universal habit. Vapes, or e-cigarettes, have filled the gap left open by the collapse of the tobacco industry.
In fact, the number of people using a vape has increased from about seven million in 2011 to 41 million in 2018. The growth of this sector is set to continue, and there are five main reasons why. Read on to discover why vaping has become so popular.
Vaping Is A Customisable Experience
Except for menthol variations, traditional cigarettes come in a single flavor – cigarette flavor. No matter which brand you buy, the product tastes, smells and looks pretty much the same.
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However, with e-cigarettes, users are given more control of the experience. While you can buy vape juice that mimics the taste of conventional cigarettes, there are hundreds of different flavors and scents on the market – from strawberry cheesecake to blue raspberry.
E-cigarettes, like those at Vapeology , also have varying designs. Different colors and sizes mean that people can pick a specific product to match their personality or outfit. Black, red, glittery pink – you choose.
Vaping Is More Convenient
Vaping is a more convenient pastime than cigarette smoking. Most vapes are smaller than a packet of cigarettes, meaning it’s easier to carry one around with you. You also don’t need to carry a lighter, which may have been confiscated from you in certain venues.
Vaping Is An Alternative
The main reason people turn to vaping is to reduce their reliance on traditional cigarettes. Public knowledge about the dangers of smoking is at an all-time high, meaning people are less inclined to do so. But kicking a habit is challenging, and for many users e-cigarettes have become the safer and healthier option.
Almost all e-cigarette marketing in the early days of the industry was targeted at cigarette smokers, but surprisingly many people who had never smoked before took up vaping too.
Vaping Is Popular With Celebrities
Conventional cigarettes were popularized by celebrities, notably those in vintage Hollywood movies. Vaping has experienced the same trajectory, with notable A-listers being photographed with an e-cigarette in hand. These celebrities include Leonardo DiCaprio, Katy Perry, Zac Efron and Lady Gaga.
These music and film stars have lots of social media followers and are very influential, which has normalized vaping and brought it into the mainstream.
Vaping Is More Socially Acceptable
In recent decades, more extensive research into the risks of smoking has been conducted – which has created a stigma. Non-smokers have become increasingly uncomfortable around smokers, knowing the harm of inhaling second-hand smoke. What was once a popular trend has become something shrouded in negativity.
This stigma resulted in laws being passed in some countries – banning smoking in indoor spaces and, more recently, in outdoor spaces including parks and University campuses.
Many people have replaced cigarettes with vapes in order to fit in better socially. Vaping, possibly because of the nicer scents, hasn’t yet developed widespread negativity.
