The system of affiliate programs has become more and more widespread in order to attract new customers by connecting independent specialists who, unlike marketers, work for themselves and use their own resources. However, both for affiliates and for the affiliate programs themselves, there are certain nuances of choice that allow them to choose each other correctly.
The nuances of choosing an affiliate program
Choosing an affiliate program that meets all the requirements can seem like a daunting task. Since all resources offer a completely different product, the affiliate has many different opportunities. So, it is possible to become a bookmaker affiliate, promoting the company’s sportsbook and getting a percentage for visits, or getting a percentage for selling goods on the site. The choice is quite large, but it is worth considering the important nuances in the work of affiliate programs.
First, it is the type of bonus payment. Each affiliate network offers a percentage of the bonus depending on its type. In total, there are 3 key systems of bonus payment for partners:
- PPS (pay per sale) – payment for the sale of a product;
- CPA (cost per action) is a reward for a user performing a certain action (for example, for registering on a website);
- CPC (cost per click) – the partner is getting paid for each transition (click) on the link posted on the land-page website.
It is the CPA system that is considered the golden mean of choice, since a potential client can be scared off by a sudden purchase of a product, and attracting by quality advertising can lead the client to the idea of performing the necessary action, for which the affiliate will receive a bonus.
Also, the affiliate should take seriously the choice of the product that he will promote. It is worthwhile to study in detail the reputation of the company, reviews of existing customers, and, if possible, employees. Thus, the affiliate will have an understanding of how high-quality and “clean” the platform or its product he will promote, as well as whether there will be difficulties and delays in receiving payments. If a company has a bad reputation, it is worth considering promoting it.
Nuances that should be known about choosing affiliates
Connecting partners to the program is also a rather painstaking process. This is due not only to the study of their portfolio and products that were previously promoted but also to how they plan to attract customers. Since not all affiliates use fair advertising methods, it can take a financial hit when paying bonuses and lead to a completely wrong audience.
One of the most common dirty tricks is clickbait – advertising that attracts a client through non-existent promises or an especially not fully disclosed topic that should attract a potential user by playing on his curiosity. This method is considered rather unprofessional in the field of affiliates, as it can attract an unprofitable audience. Therefore, when choosing a specialist, it is worth examining the projects that he led, and determining whether such tricks were used to get traffic.