Canvassing can be a particularly useful and cost-effective way to increase a business’ brand awareness in a local community and help that business to gain more customers. This is because spending the time to canvas a location provides a more direct route to the customers as instead of hoping for the customers to find your business through a Google search or other means, you’re instead taking yourself straight to a potential customer.
However, for canvassing to be effective, it’s vital that the flyers that you’re using are good quality, are informative, and are valuable, otherwise the people receiving them will consider your business a nuisance and will get an instantly bad impression. This is the risk with canvassing, so to limit that risk and ensure that you are producing and sharing content that is as effective as it can be, here are a few tips to make the best flyers possible.
Use Coated Paper
When trying to make your flyer look as good as it can, there’s not much debate between using coated or non-coated paper. This is because when using coated paper, it can instantly make your brand look more premium and professional, thanks to either the glossy, matte or semi-glossy finish you can get from coated paper.
As well as making your flyers look and feel far more appealing, using the right coating can also help your images and graphics pop, as they are enhanced drastically when printed on a glossy coating. They can also help convey a distinctive characteristic towards the business you’re canvassing for, with a matte finish making your business appear stronger and more trustworthy, which can be a great theme to convey. The only downside is that using coated paper will make printing these flyers far more expensive, but with how attractive it makes them, it’s sure to be worth it.
Create a Focal Point
When creating a flyer, you want to add something to it that will naturally draw the eye and the best way to do this is to create a focal point. This is because everything around the focal point, such as key text, information and calls to action will stand out more, making it a much more effective flyer.
There are many great ways to create a focal point, with the most obvious being the use of images and graphics, as well as large texts with interesting fonts. You should also make use of color to create a focal point, however, do ensure that the colors you use fit your scheme and that it stays consistent throughout the flyer.
Use the Right Font
So many potentially good and effective flyers have been let down due to a poor choice of font. A bad font is one that is small and hard to read, so it’s important to consider your font carefully and use one that is legible, tidy and also reflective of your brand.
You should also make sure that the color of your font contrasts well enough with the background so that it stands out and is easy to read. It’s best to stick with a black font on a white background, as this helps to keep the whole flyer clean, and can also save on printing costs as a nice bonus.