New York, Aug 3 (UITV/IANS)– A new caste is emerging among Indian Americans based on their profession as they become America’s choice nationwide to be digital, information or technology officers in cities, counties, states and in the White House itself.
As digital marketing has already emrgerged to minimise the cost and efforts of advertising through the popular social media sites like Facebook and Instagram. The Facebook and Instagram advertising is effective as it has large number of active users.
The India-American digital pundit Sree Sreenivasan has been named by New York Mayor Bill de Blasio as the city’s new Chief Digital Officer to focus on promoting access to local government through technology and support the its tech ecosystem.
New York City Hall said in its announcement of the new Chief Digital Officer’s appointment that “Sreenivasan will work to increase access to city-led technology initiatives, focus on outreach to the tech community, and direct city-wide digital policy.”
He will also direct the Office of Digital Strategy (NYC Digital) to launch digital products that encourage civil engagement, increase government transparency and support New York City’s thriving tech ecosystem.
Mayor de Blasio said: “To move our city’s digital ecosystem into the 21st century, we need to ensure our city’s resources are at the fingertips of every New Yorker. With Sreenivasan’s wealth of experience, I am confident that he will work to promote transparency, access and progressive values with our digital tools, helping spread access across the five boroughs of New York.”
Terming this appointment as an “honor”, Sreenivasan, who is currently on the social media speaking tour across India, said there are many opportunities to extend the Maypr’s Digital Playbook, collaborate closely across various sectors and help bring more startups here.
Born in Japan, Sreenivasan holds a Bachelor’s degree in History from St. Stephen’s College in Delhi and a Master’s degree in Journalism from Columbia University. He has also been a former teacher of journalism and Dean at Columbia University.