MBA in Marketing is one of the most sought full- time post-graduation courses in the world of Management. The entire course is broken into four semesters and has various fields. Some of the major branches in which one can pursue MBA in Marketing are Marketing Management, Marketing Strategy, Branding, Social Media Marketing, Digital Marketing, Multi-National Marketing, Forecast Modelling, etc.
- The average per annum salary of a Digital Marketer in India ranges between INR 290,726 to INR 583,101.
- The salary may even reach till INR 20 lakhs based on experience and qualification.
- An MBA in Digital Marketing will cost in thousands to lakhs depending upon the college one has chosen to pursue the course.
- Careers in Digital Marketing –
○ Digital Marketing Manager
○ Social Media Executive
○ Social Media Manager
○ SEO Manager
○ PPC/SEM Expert
○ Content Marketing associate
Digital Marketing is one of the most popular streams of MBA in Marketing. Digital Marketing is the promotion of brands or products via digital media. With the advent of technology and the introduction of smartphones in the past decade, the pace of digital marketing is rising tremendously. Now, it has become very easy for digital marketers to connect with consumers.
In digital marketing, Students learn digital strategies to target their customers using digital channels, attractive websites and online business platforms. The program also aims to teach students the fundamentals of digital marketing, digital advertising, e-business technologies and global enterprises. The pace of digital marketing is growing rapidly in this digital age and era of technology. Also, the career scope in the field of digital marketing is diversified.
Why MBA in Marketing is a good option?
MBA in Marketing is a good option where students learn various new skills and develop some excellent management skills. Students get to learn different skills like communication skills, analytical skills, mathematical skills, problem-solving skills, business ethics and a lot more. Students in MBA Marketing learn to integrate ideas and leadership with their management skills at an industry level. The course is designed to combine the creativity of individuals to combine new and interesting ways of marketing through different management strategies.
Perks of Digital Marketing in MBA in Marketing
Digital Marketing is one of the most popular branches of MBA in Marketing. It is one of the unique specializations that is designed to teach students how to target their audience through digital means. The program is designed to groom students for the fast-growing and competitive sectors of digital marketing and advertising.
The curriculum of the course emphasizes more on practical and application-oriented aspects of learning along with industrial exposure. The course is built on the theory and foundations of marketing analytics and focuses more on the practical application of data in marketing.
The scope of digital marketing is growing at a faster rate in the present scenario. The positions offered to the graduates in MBA in Digital Marketing are Brand Manager, Market research analyst, Sales manager, Public relations manager, Advertising Manager, etc. The average salary offered to the graduates is INR 5 to 20 lakh per annum.
MBA in Marketing: Specialization in Digital Marketing
While studying MBA in Marketing, there are different specialization fields in Digital Marketing which are mentioned below:
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is a very important specialization field of Digital marketing whose primary function is to increase the traffic of a website or a particular webpage. An effective SEP helps to rank the specific webpage at the top of the search results.
The demand for SEO services is rising rapidly at a very fast pace. Therefore, it opens a wide range of new job opportunities. SEO job is challenging as well as interesting as it requires a different level of thinking and implementation.
The pay scale of SEO professionals is 404,854 INR on average, and one can expect a hike of approximately 60 to 80 per cent in a year or two.
Social Media Marketing (SSM)
Social Media Marketing is one of the booming fields of Digital Marketing Specialization. It is a favourite career option one choose after pursuing MBA in Digital Marketing. It aims at increasing the traffic to the website and also engages the consumer through its different strategies.
Companies tend to use Social media marketing as it helps in increasing communication with users, increases brand visibility, help in reaching more potential customers and adds to the credibility of the company. Most of the work here is creative and flexible as you can work from anywhere and anytime. It also pays you a decent salary along with some excellent incentives.
Search Engine Marketing (SEM)
Search Engine Marketing or SEM is another specialization of Digital Marketing. Many people confuse it with SEO. However, both of them are entirely different fields. SEM is a paid tool and is a form of internet marketing that promotes websites by increasing visibility through paid advertising. It is a little expensive form of digital marketing as compared to SEO, but it gives the results immediately. The work in SEM comes with creativity and analytical skills.
Email marketing is another form of digital marketing which is merely engaging, retaining and eventually targets the audience via mail. It is a highly powerful tool that targets the audience directly. It is a deep and vast field in itself and has a high pay scale that comes with experience. For email marketing, one should be able to write good quality content and must have good analytical skills too.
Content marketing is the form of digital marketing which aims at creating the interest of the user through high-quality content which can be in any way like blogs, videos, audios, posters, emails, e-books, podcasts etc. The material shared should be relevant and useful and must be served with consistency. A content marketer earns an average of 494,348 INR pa with 1 – 4 years experience.
The work involves researching and planning, and one must come out with new ideas every time. Also, content marketing requires a high creativity level and out of the box thinking, which can be fun as well as challenging at the same time.
Digital Marketing has gained immense popularity in the past few years, and it has become the most sought career options in today’s world. With the advent of technology and the businesses moving to the digital platform, more jobs will be created in the Digital marketing field in the coming years.