Search engine optimization (SEO) is one of the primary means of achieving success in the digital marketing industry for most companies. While there are various methods to help steer a company to success and influence, there are few that can match the versatility and tenacity of SEO company solutions. That said, it is entirely possible to utilize SEO in such a way that is detrimental to a business.
For example, when it comes to small companies that might not do well when faced with much larger businesses on a national level, the best thing to do might be to look for ways to even the playing field by narrowing the competition. In the case of search engine optimization, local SEO would be the answer.
However, it is not enough to know that local SEO is potentially the path to success for the company. It is crucial to learn all about the industry insights of local SEO to ensure that when the company uses the best local SEO agencies, they are ready to get the job done. Here are just a few things to keep in mind to be successful in the new year.
Keep an eye on the upcoming Google update
Considering that SEO success hinges on the Google algorithm, it does not have to be said that any update, minor or major, is worth watching. At the moment, there is a big update coming known as the Google Page Experience Update. While much of the inner workings of the algorithm are unknowable, Google did provide some information about the current update, where great care is being placed on how the algorithm ranks user-friendly websites. As the name implies, it is all about the page experience, and companies that take the time to ensure that their primary website prioritizes user experience (UX) will undoubtedly be rewarded.
While it is still unsure how it will affect other aspects of SEO, local SEO experts are undoubtedly making changes to ensure that their websites are as user-friendly as possible.
Aside from looking into Google’s upcoming Page Experience Update, it is always advisable to pay attention to the infrastructure of a website. While common knowledge now, not too many companies take advantage of technical SEO, a means of shaping the site infrastructure to be easier for the Google algorithm to index.
The reason why it matters so much for local SEO is that the infrastructure can be set in such a way that it is more easily found in local search rankings. In fact, some of the best local SEO agencies make use of technical SEO tactics for startups to ensure that the foundation is set for a fully optimized website.
The benefits of reviews
In a world where people are content to purchase everything they need online, the use of reviews and testimonials to help determine whether to purchase an item is more crucial than ever. Reviews can be found practically everywhere, and some of the best review sites have strong ties to local SEO as they showcase the area of the establishment. For companies that focus on physical establishments, despite the lockdowns of 2020, there are few things more useful than a high review from Yelp.
That said, even negative reviews can be extremely useful when tackled the right way. For example, a company can respond to negative feedback in an attempt to change the mind of the customer. While not every client is going to respond to such an attempt, the fact that the company cared enough to do so is often enough to convince many people to give the company a try. In such cases, the negative review holds more promise than a positive review, though it always pays to ensure that people never have a reason to write negative reviews.
How things are looking for local SEO
While it might seem like local SEO is in a slump due to the pandemic, it is the other way around. Even the world of tourism, the hardest hit by the lockdowns, is finding their stride by focusing on turning locals into tourists. There are also the classic methods of local SEO that make use of content marketing to attract the right audience.
When it comes to any type of business, finding a niche and supplying a demand are the golden rules, and the best local SEO agencies seek to provide a solution to those answers. Focusing one’s efforts on a single location will not just level the competition. It will also ensure that the target audience is ideal.
About the Author:
Ron Evan Tamayo
Ron Evan is a Digital Marketing Specialist and a writer who takes his time writing articles about traveling, psychology, and digital marketing. He learned about the digital marketing industry accidentally almost four years ago. He is currently based in Taiwan, taking up an MBA degree with a focus on Marketing. During his free time, he enjoys going to karaoke, traveling, and watching Netflix.