As a savvy entrepreneur, you know that an ideal world exists only in fairytales. While you would like for your product to sell as soon as it goes into a package, you understand that this does not always happen. Your item might spend time in a warehouse, in the back of a retail store and even a few days or more on the shelf. Because of this reality, you need packaging that keeps your product viable in a variety of situations.
Consider How Long Your Product Will Be Outside
With quality flexible packaging, you can feel confident that your product will remain fresh in a variety of circumstances. This remains true even if you need to ship from one end of the country to the other end. During this time, your product could encounter a wide range of temperatures that would defeat inferior packaging. Strong and durable packaging protects from the following elements:
- Heat
- Cold
- Sunshine
- Moisture
- Oxygen
Your company also gets a wide selection of sizes and shapes in which to present your offering to the consumer. These options include standup pouches, lay flat pouches, sachet packaging, rollstock and additional customized choices. You can embellish your package with value-added designs that include resealable closures, see-through windows and handy tear notches. Finish options such as matte, gloss and metalized make your item stand out on the store shelf or on the computer screen.
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Thanks to advances in digital printing technology, your small business can reap the benefits of low MOQ packaging. This practice allows you to get low minimum orders at a competitive price while still retaining the ability to customize packaging. With the right supplier, you won’t pay extra for setup fees. This allows smaller companies to compete with larger brands with stellar packaging that can boost sales.
Think About How Your Product Is Affected by Heat
If you sell anything that has an expiration date, you know how important it is to protect your item from the heat. This is the case with coffee packaging, as discerning customers will not keep buying coffee that does not taste and smell great. The following premium packaging features will ensure the taste of your coffee or tea will not wither from too much heat:
- A degassing valve
- Resealable zippers
- Quality films and barriers
Premium packaging can go a long way toward fostering a positive brand image. When you choose sustainable options for packaging, your customers will appreciate your efforts to help out the environment. You can even narrate your eco-friendly practices on the package to inform consumers of the value of protecting the planet. Technologies such as solventless lamination, sustainable inks, recycling options and compostable films put less pressure on the environment than traditional packaging.
A well-thought-out strategy for packaging can protect the environment, keep your product fresh, lower overall costs and even increase sales. High-quality graphics will ensure customers feel good about buying a product and having it in their homes. Your company can improve its packaging with smart decisions this summer.
