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Online slots are big business. India is a big place. Therefore there’s a natural interest from the sheer availability of the software and the ever-growing population in India. But why are so many Indians playing on online slots, we deep dive into as to why the best real money slots online have gained so much popularity.
The legal status of online gambling is very unclear in India. The central government has permitted each autonomous state to make its own rules and laws surrounding online gambling. The official stance by the majority of regions is that it should be restricted but to date hasn’t targeted or taken action on players. A lot of players, therefore, access offshore operators who circumvent the rules by not hosting the site in India but offering services there.
Large Customer Base
As previously touched on, India is a gigantic nation. The adult population with smartphones is rumored to be around 740+ million people. That’s a lot of people who are potential customers. Over time, Indian internet search history has seen a steady rise for users looking for online slot machine websites.
Delhi could be the epicenter of the Indian online slot rise, as it’s noted to have the most players. The city is not only one of the most Western-influenced places in the country but also has the highest percentage of internet users at 68% of the Delhi population.
In 2020, it was reported that 54% of Indian adults have access to a smartphone, making them all potential customers for online slot machine vendors. The trajectory of smartphone ownership is only predicted to continue surging as it is predicted to be at 96% of all Indians by the year 2040.
Popularity Derived from the Tangible Machine and Land Casino
One of the biggest reasons contributing to the popularity of online slot machines in India is the lineage of the classic slot machine. It’s been stated in a few reports the majority of Indian casino goers enjoy slot machines the most. Therefore, it’s only a natural progression that the same demographic will look for the same experience online.
The Indian gambling market has often relied on handsome bonuses given out to players for their customs. It’s been said that the most popular casinos will be the ones handing out the best bonus that weekend. I.e. Indian casino patrons would choose the casino based on the best offer available, whether that’s a free drink or extra chips, etc. In the digital age, bonuses tend to be much better. Online slots benefit from this greatly as a big promotion is to reward players with additional spins, If they buy 10 give them five for free, tapping into the Indian gambling culture seamlessly.
Indian Celebrity Endorsement
One of the best ways that Indian companies can stimulate interest and customer interaction is by celebrity endorsement as it is one of the most popular and effective means of advertisement in the country. This has led multiple companies to sign up Indian celebs in their business activities to drum up excitement about their brand.
Nagris Fakhri, Sunny Leone, and even MS Dhoni have been known to work with online betting companies to endorse all their offerings. Whether or not they are paid to directly promote the online slots or just the brand in general this is a water-tight way of attracting Indian audiences to their site.
Lack of Free Time makes way for Online Slots
If you’ve ever been to India or have seen footage of the big cities (and even smaller ones) you’ll appreciate it’s a busy place. Because business can spill over into everyday life it’s been reported that Indians have a lot less free time when compared to people from other countries.
Unlike Norwegians and Belgians who have all the free time to spend on their leisure activities (reported to spend the most amount of free time on their leisure activities), people from India have to make the most of their limited resources. Therefore, those who are inclined to gamble don’t wish to waste time learning a new game.
Enter the online slots and their suitability for the Indian gambler. Everyone knows how to play the slot machine. It requires only motor skills as the simplistic game requires only the press of a button. Even fewer skills are required for the online slots as players need only a phone and the ability to operate the device to play. This pick-up-and-play approach is very convenient for the standard Indian gambler who has a lack of free time. If you want to give it a try, you can find the best real money slots online here.
By the same merit, Indians typically spend a lot of time commuting to and from their place of work with road transport the most commonly used. As previously mentioned, one of the big selling points of online slots is that they are very accessible – making them easy for Indians to play while on the move.