Social media is a topic that everyone is talking about these days. Not only does it fuel the modern day’s digital businesses, it has brought to our attention many South-Asian influencers that have made waves within the community of India, Pakistan, Bangladesh, Afghanistan and many more. Many of these influencers have managed to create a name and income for themselves, purely from the fame and exposure that having a high following base provides. While many of the youths and adults too, look up to these figures, we thought to highlight who in particular has caught our eyes.
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Amena Khan
A sweet and ambitiously driven woman, Amena has her own business called Pearl Daisy, alongside a makeup brand that also launched within the past year. With her 600,000-religious following, you can say she has made some significant leads within her life, and met a considerable amount of people, due to the great social media marketing metric advantage that she holds over the UK. We do believe that we have much more to see from this driven young woman, as she does have a habit of being the first to make headlines, within the Asian community. One of the highlights of her career was being selected to work with L’Oreal Paris for a Haircare campaign, while being a hijabi.
Amena has recently separated herself from wearing the hijab, after she reintroduced herself without the religious clothing item, to her 611k following base. While it was obvious that many of her followers clearly had much to say about the drastic lifestyle change, Amena is doing her and happy to focus on her career which expands across multiple sectors at this point. She is thriving, well done Amena!
Hammasa Kohistani
Hammasa is with no doubt, a beautiful woman who can reel you in with her beautiful and innocent complexion. She rose to fame within 2005, after she represented the Afghan nation, within the beauty pageant for Miss England. Not only did she represent the Muslim community in the beauty pageant, but she also won and became recognised for her beauty and poise for England as a multicultural nation.
Since the successful win, Hammasa was able to gain multiple brand partnerships with huge names, such as House of CB, and explored more of the modelling realm within the industry. Even though she has gained much interest, following and fame, she has never forgotten her southern Asian roots; often publishing photos of traditional clothing and working with multiple Asian wear brands too!
Harnaam Kaur
This influencer is one that is knocking down all barriers that wish to define femininity. Being recognised for her facial beard, Harnaam has tried to use her platforms to raise awareness for the condition of Polycystic Ovaries. Being a sufferer herself, she has not allowed the bullying stop her from her purpose. Having a full-grown beard and being cited within the Guinness Book of World Records, Harnaam will continue to spread positivity and try and further away the current picture-perfect exterior that social media has always tried to portray in women. This passion and drive for continued movement, is what has gained her plenty of followers and support from women all across the globe. The message here is, women should not be defined by their characteristics, women and femininity is so much more than just looks. You show them Harnaam!
Bambi Bains
Bambi is a whole new package to the world of social media. Why? She has many gifts that she happens to dabble in, including dance, music, modelling and of course the usual typical social media lifestyle brand endorsements that one goes about, when having a huge following.
Bambi tried to showcase her singing voice by auditioning in a girl group called Miss Treat Vibe, during the Britain’s Got Talent shows of 2017. However, they never managed to get past the semi-final stage unfortunately. Did that stop her from singing though? No, it definitely did not! She continued in her solo-career and was signed by a record label and producer called Team Punjabi By Nature. We definitely believe that Bambi will be making headlines, we just need to watch this space don’t we…
Hannah Desai
Where do we start with Hannah Desai? This influencer has managed to surpass 1 million followers for the great social media fashion content that she has built and brought to life constantly. Her videos are probably found within every fashion blog and magazine across the UK, because she has made living in London ever so dreamy. Every video involves her putting key pieces and embracing how simplicity and minimalism in fashion, is the real way to go about things.
Her signature looks when taking photos for the gram is the coffee in hand and pose look. Believe it or not, after she brought that look to life, so many influencers also followed suit and decided to take that style tip chic and integrate it into their looks too. Nevertheless, despite so many following her lead, that is what she will always remain as-a lead.
M.I.A.
The final influencer for our list is a singer we all know about too well. Maya Arulpragasam is a British based musician who came to light during the year 2005, for her Arular release in 2005. The album made some great progress on the charts, however after lacking the inspiration to create anymore new content for music, fans had to wait until the year 2013, for anything new to be released. Her album Matangi was released and ever since she came out with that, she has actively made it her mission to inspire her fans to embrace the Desi culture and be proud of who they are and their origins.