In this trending world, it is crucial for businesses to have a social media presence. Instagram, with over 1 billion users, proved to be the most productive platform to improve your business. As with the increasing need, over 70% of businesses in the U.S use Instagram for their marketing purpose. It will present your brand more innovatively to the global audience, and it especially grabs the attention of gen Z users. Currently, it has become the essential social network to promote the brand in an effective manner. In order to stay ahead of the competition, it is vital you know the important Instagram metrics. By clearly understanding the metrics, you can make the necessary changes to improve your business performance. Here, let us explore some of the metrics that you have to monitor to bring an effective outcome.
- Follower Growth Rate
As to boost your brand’s credibility, it is essential to have a high follower count. Having a high follower growth rate will show how effective your Instagram strategy and marketing campaign is. In contrast, a follower growth rate will give you a better idea to capture the new audience’s attention and expand your business reach. With the increasing lifestyle needs, the follower growth rate will vary. The way it changes is crucial to evaluate your business performance on Instagram.
For example, if you begin with 500 followers and get more new 50 followers, the growth rate is 10%. And if you notice that your growth rate is only 1%, it indicates that your marketing strategy is stagnating. Now, with clear insight, try a new strategy to grow your followers and convert them into your customers. Additionally, to increase your growth rate, partner with a trustworthy paid service provider like Trollishly. You can get the best package at an affordable price and increase your followers tremendously.
- Your Website Traffic
Instagram does not limit anything, where it is a powerful driver to increase your website traffic. This platform allows you to add the link in bio and brand. Also, your followers can swipe up links in your Instagram stories. This increases your website traffic and tends to improve your sales. You can make use of the Google Analytics tool to track your website visitors. Moreover, segmenting traffic with clear insights will drive more traffic to your site. With the necessary marketing efforts, you can accurately measure your ROI.
- Trollishly: Increase Instagram Stories Engagement
Whether you are posting photos or videos on Instagram stories, it’s little different from your regular content, as it will vanish after 24 hours. You can track this metric with the analytics tools and make the actionable step to make your users stay engaged. You can get the insights of the Instagram stories engagement in the stories tab. As Instagram stories are a more popular feature, to improve the engagement rate, you can look over reliable services to buy Instagram impressions. As a result, your content will gain more traction among the new users and make your potential customers stay engaged with your brand.
When it comes to Instagram Stories, there are two essential metrics that you need to pay attention to: views and exits.
Views: Your Instagram views will let you know how many viewers have seen your story. Posting stories more consistently will tend to get more followers that automatically increase your story views.
Exits: Exits are the best way to know for which story your audience’s interest and for what does not. If you have seen a lot of exits for a particular slide, you have to analyze why people are not interested in watching that slide.
- Most Trending Hashtag
Utilizing a hashtag is one of the reliable ways to expose your content to your targeted audience. Analyzing your niche’s most trending and reliable hashtag will help you discover your brand more quickly and improve the engagement rate. For each post, you can include up to 30 hashtags. Measure your hashtag performance wisely and review your business outcome. To maximize the engagement rate, spend some time and make efforts. Moreover, analytics will help you to make future hashtag decisions.
Reach is one of the metrics that help you know the total number of people who saw your posts. If you want to see this metric, you have to switch over to a Business Account. Within Instagram insights, you can figure out your reach. Reach differs from impressions, where if the same person visits your post 3 times, the reach is counted as 1, whereas the impression is counted as 3. However, this is an important metric to determine how many people have seen your post and increase brand awareness. To improve the reach, you can look over the services like Trollishly. They provide a reliable package at an affordable cost and stay ahead of the competition.
Putting it in a nutshell, there are various reasons that Instagram stays a great social media platform for your business marketing. The Instagram platform is more fun, gives a unique outlet, and connects you with your audience. Moreover, if you want your Instagram marketing more successful and profitable, track and focus the right metrics regularly. It will give a clear picture of the performance of your current strategy and get some more creative ideas to improve your strategy. Therefore, you can travel successfully on your business journey and stay top of the competition.