Mumbai, Nov 11: To commemorate both the ongoing ICC Men’s Cricket World Cup and the festival of Diwali, the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI) presented a spectacular 3D projection showcase at the historic Gateway of India on Friday night. This captivating display, lasting two minutes, showcased some of the most outstanding moments from the ongoing Cricket World Cup 2023 through a mesmerizing combination of light and sound, as stated in an ICC release on Friday.
The brand campaign for the Men’s Cricket World Cup, “It Takes One Day,” received unprecedented attention in this projection. Select images capturing the epic moments from the ongoing World Cup were thoughtfully chosen and juxtaposed with the Navarasa symbols.
WOW!
The Gateway of India lights up in Mumbai to celebrate #CWC23 and Diwali 🪔
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Head to our WhatsApp channel to watch the full video: https://t.co/bYzj1L8sTU pic.twitter.com/HDCgBa0G3n
— ICC (@ICC) November 10, 2023
These symbols were creatively reimagined in the context of cricket, portraying the myriad emotions experienced by cricket fans as they live through the drama and excitement of a World Cup match. This impressive projection was made possible by the use of 40,000 state-of-the-art lumen projectors, seamlessly blending technology with evocative storytelling. This made the show an absolute must-see for cricket enthusiasts worldwide.
The projection served as a heartfelt celebration of the cricket played in the Cricket World Cup thus far. Sir Viv Richards, the legendary figure from West Indies and the Ambassador for the ICC Men’s Cricket World Cup 2023, expressed his delight at the festivities. In the words of Sir Viv Richards, “Ahead of the ICC Men’s Cricket World Cup semi-final in Mumbai, it is fantastic to see the iconic Gateway of India celebrating epic World Cup moments alongside the stunning Navarasa symbols. There has been enthralling cricket on display, offering fans a rollercoaster of emotions, and I can’t wait to see what the remaining games have in store for everyone.”
