Strategy adopted by #mcdonalds, has marketing lessons for F&B, #Restaurant & Retail Industry, which can easily be adopted and implemented to make it a success. We often miss Marketing Angle in Strategies specially in the #foodservice business.
Let’s remember ‘MARKETING IS EVERYTHING’.
From Price Points to Communication outside, from in-store audio visuals experience to the layout of the kitchen, From Quality products to Interior design ….’EVERYTHING MATTERS’.
✅ Bring Them In – Macdonald’s showed value by offering Aloo Tikki Burger at ₹20 and Softy/soft serve at ₹7, with a name ‘Aloo Tikki’, which connects with Indian Customers & brought them inside the store.
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✅ Sell Them up – Once inside the store, up-selling them to buy Combos (A bundle of products) and Fries through ‘Audio Visua’/Menu Panel or, by the Team Members at floors. Inside the stores, We would have heard this many a times ‘WOULD YOU LIKE TO ADD A FRIES ALONG?’
In fact, it’s very difficult to find the cheapest burger in the menu for customers to order. TRY IT OUT!!
✅ Bring them Back – ‘Free Burger for the Next Visit’ brings the customer back to the store, creating a habit situation.
I would like to thank Ravinder Sehrawat for adding point to my story of McDonald’s Success during our wonderful discussion at our office last week.
Leaving the complete story link –https://lnkd.in/gMMc6BDA
Author Details
The founder of Opstrah Design, Shri Swarn Kamal, also serves as its principal kitchen consultant, facility planner, and cloud kitchen specialist. He assists architects and builders in developing the back of the house for hospitality projects along with his professional team. They take great pleasure in making the commercial kitchen both user- and environmentally-friendly.
