Team India may find itself without a jersey sponsor ahead of the Asia Cup after the recent government ban on fantasy sports platform Dream11. The platform, which has been associated with Indian cricket as a key sponsor, now faces regulatory hurdles, raising concerns about its continuation as the national team’s jersey sponsor.
With the Asia Cup just around the corner, the uncertainty has created a stir among cricket fans and stakeholders. Dream11’s exit could leave a major sponsorship gap, especially considering its strong visibility on Team India’s jerseys in recent years.
BCCI Secretary Jay Shah reacted to the situation, assuring fans and players that the board is closely monitoring the matter. He emphasized that Indian cricket will not be affected by the sponsorship issue and that the BCCI has already begun exploring alternatives to ensure smooth continuity. Shah stated that the focus remains on supporting the team during the Asia Cup and maintaining the prestige of Indian cricket.
Industry experts note that while Dream11’s ban is a setback, the Indian cricket ecosystem remains one of the most attractive sponsorship markets in the world, and new partners are likely to step in quickly.
As India prepares for the Asia Cup, the sponsorship saga adds an unexpected off-field twist, but the BCCI’s assurance suggests that the Men in Blue will not be left without strong backing on their jerseys.
